September’s numbers offer an insightful look at the GTA market: home sales fell 9% year-over-year, landing at 5,040 transactions, while the average price eased to $1,006,409. New listings also declined by 14.4%. With economic uncertainty and higher borrowing costs influencing decisions, many buyers are taking a more cautious approach. In times like these, strategic pricing and tailored marketing become even more critical—proven strategies I’ve refined over 21 years and 700+ GTA transactions. It’s essential to interpret these shifts not just as numbers, but as signals for informed, results-driven decisions.
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